I’m a Cover Girl

I’m on the Cover of South Bay Woman Magazine

Art Major to Entrepreneur

The article tells the story of how in college I was an art major and I thought business was completely boring. While I was working in an art gallery, I found that I had a talent for sales. I became a seminar junkie and learned everything I could about business so I could become an entrepreneur. The rest is history.

Tribute to My Mother

The South Bay Woman Magazine article also features a tribute to my mother, Blossom Hollander, who is my daily inspiration. She was so proud of me and faithfully came to my Women’s Small Business Expo. Her entire life was about helping people and when my mother died last year, I chose to continue her legacy.

What Do Animals Teach Us?

My little 11 year old rescue cat Sneakers needs surgery on her leg. I noticed her limping, took her to the veterinarian and found out that she has a torn ligament.

Sneakers and her mom, Carmella have been the lights of my life and they’ve taught me so much.

• Unconditional Love: My cats are furry little love machines. They love me even when I’m sick and disgusting.

• Nurturing: The day I found out that Sneakers needed surgery was my anniversary. Instead of a romantic day at the beach, we were at the veterinarian’s office. I never even considered a fun day for myself while my cat was suffering.
• Relaxation: It’s common knowledge that pets lower your blood pressure. Have you ever watched a dog or a cat sleep? I lose my daily stress just by looking at them. They make relaxation an art.

What Have Animals Taught You?

Please send out good thoughts for Sneakers and let me know what animals have taught you.

 

Sponsors are Gaga for Lady Gaga

Did you see the Lady Gaga Monster Ball Concert?

The allure of Lady Gaga is that you never know what she’ll do next. At one point in her show, sparks actually fly out of her bra.

Lady Gaga’s sponsors include:

• Virgin Mobile
• Hewlett-Packard
• Diet Coke
• Campari
• Chanel
• Alexander McQueen
• Philippe Starck
• Nintendo
• Burberry
• Chevrolet
• Polaroid
• Miracle Whip
• Wonder Bread

Did you catch that?
Lady Gaga has created a racy brand and she is sponsored by Wonder Bread.
We can all learn from Lady Gaga. Even though what you do may be out of the box, you can still get corporate sponsors to foot the bill for it.

I’m a big fan of pop culture, music and reality shows because we can learn so much from entertainers. Lady Gaga is a marketing genius.

 

Sponsor Fun Facts

Naked Bike Ride in Portland is Sponsored by the Law Firm Berkshire Ginsberg LLC

They’ve even come up with a fun tagline, “When you’re naked, we’ve got you covered.”

Lane Bryant Will Sponsor the Third Annual Full Figured Fashion Week in New York City

The nation’s leading plus-size women’s specialty apparel retailer will be a top corporate sponsor for the Third Annual Full Figured Fashion Week™ (FFFWeek). Beauty comes in all sizes and you don’t need to be a size 0 to be a fashionista and get sponsors

Naked Bike Ride in Portland is Sponsored by the Law Firm Berkshire Ginsberg LLC

They’ve even come up with a fun tagline, “When you’re naked, we’ve got you covered.”

5 Summer Tips for Your Business

1. Announce Holiday Themed SpecialsWhy not do a Summer Special? I know, we see these promotions all the time. It’s because they work. You might want to go for the less-celebrated holidays to make your promotions really stand out like National Marshmallow Toasting Day which is coming up on August 30.
2. Do Birthday and Life Event MarketingI recently saw a brilliant post card from a business owner who just had a baby. His special offer was in honor of his new son, who he was holding in the photo. Business is getting more personal, so announce birthdays and life-changing events to your customers and reap the rewards.
3. Hire Extra HelpIn summer, there are plenty of students and young people who want to learn about business and would make great additions to your team. Tap into this great pool of talent.
4. Revolutionize Your Business PlanChart the course of your business for the next half of the year. Analyze what has worked for you and what you need to change to pump up your business success.
5. Have a PartyYou can have your own networking mixer or an educational seminar. Even though it’s a business event, make it fun. Decorate, play games and give away prizes. Encourage people to network and learn more about your company.

Go with these proven strategies and add some fireworks to your business.